Haley Gabrielle Arenson
Haley Gabrielle Arenson
Creative Producer

Systems work sits at the intersection of strategy, storytelling, and design—building the foundation for how a brand shows up in the world. These projects often span identity systems, visual languages, messaging frameworks, and multi-phase development.

My role as a creative producer is to connect the people, ideas, and workflows that bring these systems to life. I help teams stay aligned, navigate complexity, and shape creative work into something flexible, clear, and scalable.

Eventbrite Rebrand

Producer — System Building, Identity Development, Cross-Functional Collaboration

Eventbrite partnered with Buck to redefine their global brand and create a visual and verbal identity system that could flex across the entire event ecosystem. I produced the multi-phase system build, managing alignment across strategy, design, illustration, copywriting, animation, and mixed-media development.

Batman: Arkham Shadow (Meta)

Producer — Identity System, 3D/2D Pipeline, Key Art, Trailers

For Meta’s VR title Batman: Arkham Shadow, Buck developed a complete identity system—from logo and visual language to key art, design frameworks, and two cinematic trailers. As producer, I supported cross-disciplinary teams across design, concept development, animation, CG, and mixed-media storytelling.

Cloudera “Trust Your Data” Campaign

Producer — Messaging Framework, System Development, Creative Collaboration

Cloudera partnered with Buck to build a campaign and visual system that would reposition them as a trusted leader in the rapidly shifting AI landscape. I produced the development of this cross-disciplinary system, supporting strategy, messaging, design, illustration, and animation to create a bold, trust-focused platform for enterprise audiences.